Tuesday, October 11, 2011

Jobs and Jobs

Jobs, Jobs. Every time you buy something you help to create jobs. Every time you sell something you help create jobs. Nothing happens until something is sold.
You can make something but until you or someone else sells it, nothing happens unless you purchased products to make what you made. In other words, trade is the grease for jobs.
I mention this because all the talk about creating jobs is darn near next to meaningless unless there is a demand for a product. We seem to be caught in a debate over which comes first, the chicken or the egg. But if there were not a demand for either the chicken or the egg, or no one had the money to buy either product, it wouldn't really matter.
When I was in sales, my employer told me to sell the sizzle, not the steak. With the recent death of Steve Jobs, I was reminded of those words of wisdom because Steve Jobs was excellent at selling the sizzle. We always buy the dream, or at least as much of it as we can afford.
Maybe we just need to dream again because if you dream, you usually are willing to make the sacrifice needed to achieve it. If you don't dream, nothing happens.

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